What Is SEO?


According to Moz.com "SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website." How to improve your local SEO.



Search Engine Optimization by Digital Kings Networking

Digital Kings Networking was founded with the principle that clients come first. Our team consists of experts with over 20 years of experience. In the ever changing nature of the internet, such expertise makes Digital Kings your number one choice for a marketing company for small businesses near you.


We guarantee our clients results, regardless of your business's current size or future aspirations. Our services include Search Engine Optimization (SEO). With a properly optimized website, your target audience will be able to find you themselves.


Effective SEO serves as highly focused advertising, allowing you to reach a local audience of people looking for your product or service. Many consumers that are looking are ready to buy, but they need to discover a source first.


SEO is an excellent technique to attract qualified customers to your business. Having a well-optimized website means your site will become more accessible to potential clients, and is essentially a form of free advertising. Users are frequently ready to make a purchase but are looking for a local business to help them.


Search Engine Optimization Services

What Search Engine Algorithms Look For

SEO Algorithms

Search engines rank sites using a variety of factors and traits. A properly optimized site needs to execute all of them well to be ranked above the rest on results pages.


  • Content: Content is king. The more content (words) that the crawlers can index, the more the search engines will favor your site over lighter competitors.
  • Keywords: Keywords are what users use to find relevant topics. The more you use keywords, the more relevant search engines will view your site, thus increasing your rank in respective searched.
  • Design: The look of a site is not just to look pretty. How a site functions and performs plays a huge role in how it ranks. Anything that could impact user experience (long load times, broken link building, poor tab labelling, etc.) is regularly indexed by site crawlers.
  • Perceived Dominance/Relevance: Content and design play a huge role in this as well, but most perceived relevance comes from backlinking. The more sites that lead back to yours, the more a search engine will perceive your site as having dominion or expertise in that subject.

Build Your SEO Strategy

In short, your SEO strategy should incorporate all of these; slack in any of these areas will have an immediate impact on your search engine result. At Digital Kings Networking, we use state of the art SEO tools and software when building your custom website. We utilize a content marketing-base, and build your entire site around content, meta tags, and meta descriptions.


The content on your site will be hand-written by SEO specialists that will use state-of-the-art software to locate the most effective key words for the area you would like your business to be found. These key words will be strategically placed through the text of your website, proving to the search engine's algorithm that your site deserves to be ranked among the most relevant search results.


As part of on-page SEO, every single web page on your site is fully optimized with keyword research. Most SEO companies will only dedicate this amount of work onto the landing page. We run SEO on every single page before going live. Also, no pages or sites go live before our clients approve them.

SEO Company in Charlotte, NC
Digital Media Company in Charlotte, NC

Perfect Your Digital Media Today

The Digital Kings mission is simple: to fulfill yours. Our services are not offered with the profits of a transaction in mind, rather with the principle that every opportunity is mutually-beneficial. We seek to earn your business every month, and strive to set ourselves apart from the big-name, cookie-cutter firms. Digital Kings was founded with the goal of being the last company you will ever have to talk to for your online marketing needs.


Top-level domains know how to effectively implement SEO, maintain a consistent and healthy online presence, and create a unique brand that separates their business from their competitors. Time and money well-spent is essential for a quality investment. Schedule an appointment today to begin your quality investment.


To learn further information about about how to elevate your site and the benefits of alt text, click here.


To learn more information about how SEO works and the power it has, click here.

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