Writing Blogs
Digital Kings Offers Blogs
Even if you feel you have a solid website that generates decent business, the absence of a blog means there is still potential for massive, long-lasting growth. Digital Kings can create a blog that highlights whatever products or services you want to shine. Starting a blog with Digital Kings means you will be leveraging a social networking strategy that most businesses aren't using. Continuous blogging is one of the best ways to cultivate powerful backlink opportunities.
Search engines like to see frequent blog posts due to the regularity and the newness of the content. As Digital Kings publishes new content for you, more and more keywords will be adding to your domain's relevance.
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Blogs by Digital Kings Networking for Your Business
A business blog is a section of a company's website where content is posted to educate the target audience about the company's products or services. A blog is a marketing channel that aids in the attraction of potential customers via search engine listings. It is an important aspect of a brand's content marketing strategy. Blogs are used by businesses as a powerful tool to market their business further.
One of the first things businesses often say is that they want to improve their search engine results. They want to get discovered on the internet. Having content on your site that search engines can index is an important element of the digital marketing strategy. Most cookie cutter websites have a poor text to html ratio meaning your site has more coding than content and therefore isn't balanced out. Blogs can aid in this. Your blog, in addition to the solutions pages on your site, should play an important role in your content marketing plan.
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The Use of a Blog
- "How-To": People search for a "how to" guide or video, to verify a fact, to identify the location or name of something, to learn about a topic, to find the cheapest price on a product or service, and even to get in-depth reviews on a company, its products, or services.
- Drive traffic to your site: A blog is not only a terrific way for people to interact with your company and learn about your products or services, but it also increases traffic to your website when done correctly.
- Regularly updated content: sites that see regular updates with fresh content tend to be heavily favored in SEO. New content also increases the potential for backlinking, increasing your credibility.
- Feedback: Blogs give you and your audience a means to interact, receive feedback, and gather information. This in turn will allow you to adjust and improve your business tactics and increase trust in your brand.
- In-depth marketing: Alleviate fear or uncertainty in potential buyers by further educating them on the product they may be interested in.
- Expertise: Increased exposure to your brand and products may drive your audience to view you as the go-to source for information on that subject.
- Leads: On top of web traffic, blogs can be used to convert that traffic into quality leads.
- SEO: Similar to having regularly updated content, blogs allow you to use new keywords as they evolve. The more key words your have, the more relevant your content becomes, meaning years down the road, Google will see your content and rank you much higher.
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